About using social media to promote Bryant Moniz for the Heisman to the media, with fans being able to benefit from campaign also, UH media relations director Derek Inouchi said:
"This isn't only for the media." (HSA)
"Facebook is so hot right now, we thought we'd try and experiment with the power of social media." (HSA)
HSA Note: "In 2004, UH distributed DVDs promoting quarterback Tim Chang. In 2007, UH spent about $25,000 to produce and distribute DVDs promoting quarterback Colt Brennan, who finished third in the 2007 Heisman voting. With limited funds, Inouchi said, UH turned to the most popular social network."
Inouchi said that once people "like" Moniz's Facebook page:
"you can push content to your followers." (HSA)
HSA Note: "Inouchi said "e-mail blasts" of Moniz updates also will be sent to reporters across the country during the season."
About how he never imagined being part of a Heisman campaign when he was growing up in Wahiawa, Moniz said:
"Of course not. It's something we used to joke about, I guess. We used to strike Heisman poses when we were running around in the yard. I don't know if it's something you really believe will happen." (HSA)
About how his recognition is a reflection of their team, Moniz said:
"In football, you need the O-linemen, the receivers and running backs, the defense to get us the ball. A quarterback can't do it alone. It takes a whole team. This is a reflection of our whole team." (HSA)
FACEBOOK
www.facebook.com/BryantMonizForHeisman
TWITTER
www.twitter.com/MonizForHeisman
YOUTUBE
www.youtube.com/HawaiiAthletics
http://www.staradvertiser.com/sports/sportsnews/20110719_heisman_networking.html
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