PBN Note: "Aloha Sports Properties is completing a deal with Oceanic Time Warner to install a new LED scoreboard at Aloha Stadium. The contract will be the largest to date with a corporate sponsor, according to Glen Higa, general manager of Aloha Sports Properties, which is part of CBS Collegiate Sports Properties. The four-year contract will provide Oceanic with corporate sponsorship. Financial details of the sponsorship were not available. CBS Collegiate Sports Properties has a 10-year contract with the Aloha Stadium Authority to sell advertising. The new scoreboard will come at no cost to taxpayers. The 60-foot scoreboard will replace the existing JumboTron, in place since 1991, and will be more than twice the size."
About how fans at the stadium will appreciate the new scoreboard, Higa said:
"From a fan's standpoint, it will create a whole new level of viewing experience. The replays will be much clearer and there will be better viewing of fancams." (PBN)
PBN Note: "He said the company also is close to finalizing a deal with a soft-drink company. Aloha Stadium has been undergoing substantial renovations, including two separate capital improvement projects totaling more than $25 million."
http://pacific.bizjournals.com/pacific/stories/2010/07/12/daily27.html
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