Tuesday, February 26, 2008

KGMB feature on the Under Armour deal

http://kgmb9.com/main/content/view/4378/43/

About how the Under Armour uniforms will help them win games, Mack said:
"We feel it's going to help us win games. We feel it's top of the line. And we really feel fortunate to be a part of it." (KGMB)

KGMB Note: "McMackin is sold on Under Armour the new performance apparel that will be signature to his team next season. What was most convincing to him was the technical support the Warriors new uniforms will bring to their game."

About the UA material, Mack said:
"All of their material is something that helps your body temperature. Their shoes are top of the line. I talked to texas tech, it's the lightest shoe in the business. They coordinate everything like the pros." (KGMB)

Mack Note: "Under Armour has reached the NFL, but only a select few when it comes to colleges. Hawaii now joins Auburn, Maryland, South Carolina and Texas Tech as the only schools in the country to be sponsored by the company."

About how they are a good fit with Under Armour, McNamara said:
"I think we mirror their brand. They're an up and comer on the national scene like we are. They feel we wanted to be aggressive with our marketing like they do. And they thought it was a great fit. We're a real unique brand for them." (KGMB)

KGMB Note: "The eight-year deal is worth more than $4.1 million. Besides the products Hawaii receives, the athletics program will bank $1.7 million for it's general fund. Another bonus is the national exposure, that comes with a very popular brand for this generation of athletes."

About how former UH players want to be in the commercials, Mack said:
"Rolo wants to be the quarterback in the 'protect the house' commercial and 'click clack' and all that type of things. We have all kind of former players, you can't use your own players. And we have a lot of players coming out of the woodwork, to get on the commercials." (KGMB)

No comments:

Post a Comment