Friday, July 1, 2011

Aloha Stadium will soon announce a multimillion-dollar naming rights deal

Asked when they will announced a naming rights deal for Aloha Stadium, Garrick Dorn of CBS Collegiate sports Properties said that:
"the timetable is for a launch late (this month)." (HSA)


HSA Note: "He said, "a major rollout" is planned for the announcement, which could coincide with the unveiling of the new artificial turf field that is being installed.

Dorn declined to reveal details of the pending naming agreement, which would be the first in the stadium's 37-year history, except to say that such deals typically run from five to 10 years," "


About the financial terms, Dorn said:
"It is safe to say it involves a significant investment." (HSA)


About how they have sought a naming deal since last year and required that a local company get the rights, Dorn said that:
"the timing was right this year and we're very excited about it." (HSA)


HSA Note: "Dorn told the stadium authority at Thursday's meeting that 30 clients will be part of the Aloha Stadium signage this year. The stadium has received an average of $142,500 in rights fees from Aloha Sports Properties through the first two years of a 10-year agreement."


About how Gov. Abercrombie asked all of the Stadium Authority members to resign, Vice chair Kenneth Marcus said that he wrote to the Gov. and:
"asked for an explanation as to what it was he sought to achieve that he felt this board stood in the path of achieving." (HSA)


http://www.staradvertiser.com/sports/sportsnews/20110701_Naming-rights_deal_for_Aloha_Stadium_field.html

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