HTA is paying $50k for production costs for UH football games to be telecast in Japan

HSA Note: "The games produced and telecast here will be available to more than 600,000 homes in Japan through a collaborative effort of Pac Rim Sports Initiative, UH, Oceanic Time-Warner and KHNL-KFVE. This year the Hawaii Tourism Authority has kicked in $50,000 to defray production costs incurred by Pac Rim."


About coordinating the translation of UH game commentary into Japanese, former UH LB and Pac Rim partner Ross Yamasaki said:
"We put some money into it last year and this year so it's good to get some of that back. There's a lot of sweat equity, too, by us as well as many others who want to see this succeed." (HSA)


About how the HTA has shown interest in UH projects lately, JD said:
"We've had a good relationship with the HTA and it's getting stronger every year. I believe they see the value of UH sports as a marketing tool for the state. Everyone saw what a positive the ESPN broadcast of the USC game was for exposure for Hawaii. Showing our games in Japan is another way to keep Hawaii in front of a target market for tourism." (HSA)


http://www.staradvertiser.com/columnists/furtherreview/20101006_UH_hopes_telecasts_in_Japan_translate_into_opportunity.html