The UH Athletic Department will take bids to outsource its marketing

HSA Note: "After eight years of keeping its marketing in house, the University of Hawaii athletic department said it plans to entertain bids to outsource the rights. The school currently brings in $3.1 million annually in cash and trade through its "Invest in Success" corporate partner program alone and an additional $3 million from TV, radio and pay-per-view rights."

HSA Note: "UH officials said Learfield Sports and CBS College Sports Properties are among those who have approached the school about outsourcing its sponsorships and multimedia rights. Sixty-eight companies at various levels of sponsorship provided UH with $2.3 million in cash and $966,031 in trade for the 2009-10 fiscal year, according to John McNamara, UH associate athletic director."

About how UH's marketing revenue has grown since John McNamara was put in charge of it in 2004, JD said:
"What John and his people have done is outstanding, especially in this economy." (HSA)

About why the Athletic Department will look to outsource its marketing, JD said:
"Can somebody else come in and produce more for us. That's something we have to look at." (HSA)

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