Sunday, July 25, 2010

No company wanted to buy naming rights for the Aloha Stadium field for the football season

About how they looked for a company to purchase naming rights for the Aloha Stadium field in time for this football season to help underwrite the cost of installing the new artificial turf, Aloha Stadium manager Scott Chan said:
"there wasn't enough interest." (HSA)


HSA Note: "The cost of the turf, which is scheduled to be installed following the 2011 Pro Bowl, is projected to be about $2.5 million. Just $2 million was allotted in the last capital improvement budget."


About how the current turf will be in its 8th year this season and has a 10-year warranty, but they would like to replace it sooner next time, Chan said:
"You want to keep the field as state-of-the-art as possible and considered the best in Hawaii." (HSA)


HSA Note: "Already there have been concerns about wear to the point that the stadium will spend between $19,000 and $25,000 to scrub and refurbish the turf for the upcoming season and "keep it at an acceptable standard," Chan said."


About why no company was interested in naming rights for the field, Chan said:
"Right now, it is a tough sell. Nobody was putting money into sponsorships. That's the first place they are cutting from, as I understand." (HSA)


HSA Note: "Chan said he was not authorized to sell naming rights for the stadium but the field could be "considered part of the inventory." Advertising panels and signs have been elsewhere in the stadium for more than a decade."

http://www.staradvertiser.com/sports/sportsnews/20100725_sale_of_naming_rights_to_field_found_no_takers.html

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