Price cuts for tickets approved by the Board of Regents

About reducing ticket prices in certain seating sections, JD said:
"This allowed us to lower the minimum (cost) in tickets so we can make a family package and simplify the number of (pricing) tiers. Our No. 1 source of untapped revenue are those empty seats. It's like they teach you in first-year economics: lower the price and increase demand." (HA)

"This allows us to lower our minimum prices and create a family package and simplify the number of pricing tiers. The bottom line is we want more people to come to our events. Economics 101 says if you lower the price point, you'll increase the demand." (HSB)